IN PARTNERSHIP WITH ONE OF THE WORLD'S MOST TRUSTED BRANDS FOR INVESTMENTOTTRED > FUNDING
PROXIMITY TO CAPITAL THAT ACTUALLY SHOWS UP
Most founders and operators in media tech do not have a funding problem. They have a proximity problem. The capital exists and it is looking for exactly the kind of businesses being built across this community. What is missing is the short walk between a good company and the people who can credibly back it, and that walk can swallow eighteen months and a dozen introductions that never quite land.
So we have shortened it. OTTRED has partnered with one of the world's most trusted brands for investment and their Media and Entertainment practice to put founders, operators and business owners within reach of dependable, credible funding sources. Not a list of names, and not an introduction that quietly goes cold. Real proximity to institutional capital, with the counsel to know whether you are ready for it, and the weight to be taken seriously when you are.
Four things that change once you are in the room
This is not a referral service. It is a structured pathway into the capital and advisory relationships that actually move businesses forward in streaming, media and technology. Here is what becomes possible when the door is opened by someone the room already trusts.
An honest read on where you stand
Your business seen through the lens an investor will use, before you walk into the room rather than after you have left it. Our advisory partner has spent two decades evaluating companies exactly like yours, and they will tell you straight what a buyer sees, what strengthens your hand, and what quietly weakens it. That read, delivered early, is worth more than any pitch deck.
Access to institutional capital
Private equity, strategic investors and M&A counterparties who move in this sector daily, reached through a firm they already trust. Our partner sits across the table from the funds writing the cheques in streaming, media and technology. When they open a conversation on your behalf, it starts from credibility, not from a cold inbox. That is the difference between an introduction that lands and one that disappears.
Diligence grade thinking, early
The hard questions asked first by people who ask them for a living. Fewer surprises in the room, better terms on the table, and a process that does not stall at the moment it matters most. The firms that close are the ones that walked in prepared for the scrutiny. The same diligence framework used by the largest private equity houses is available to you before you ever meet a buyer.
Introductions with weight behind them
When our partner opens a door on your behalf, it opens differently. That is the whole point. A warm introduction from a trusted advisory name carries a credibility that no cold outreach can replicate. The person on the other side already has a reason to take the call, already has a framework for evaluating it, and already trusts the person who sent you. You start three steps ahead.
The businesses this is built for
Not every business is ready for institutional capital, and not every business should be. The pathway works best when there is a genuine fit between where you are and what the room is looking for. Here is what we look for, and what we will tell you honestly if it is not there yet.
Revenue traction, not just an idea
You are past proof of concept and into commercial reality. Recurring revenue, signed contracts, paying customers, or a platform with demonstrable usage. Capital accelerates businesses that are already moving, it does not start them. If you are pre-revenue, the honest answer is to build first and come back when the numbers exist.
A defensible position in the value chain
You own something that is hard to copy. Proprietary technology, exclusive rights, a locked-in audience, deep operator relationships, or specialist IP that sits between content and the consumer. The businesses that attract capital in this sector are the ones that cannot be replaced by a competitor with a bigger marketing budget.
A clear use of capital
You know what the money is for. Expansion into a new market, an acquisition that consolidates your position, a product build that opens a new revenue line, or the infrastructure to scale what already works. Vague capital raises raise vague questions. Specific ones get specific conversations.
Realistic expectations on valuation
You understand what businesses like yours actually transact for, not what the headline says. The advisory team will give you a straight read on where you sit in the market, and the businesses that close are the ones that walked in prepared to have that conversation honestly.
Willingness to be scrutinised
You are open to having the business examined properly. Financials, contracts, tech stack, team, customer concentration, the things a buyer will look at whether you are ready or not. The founders who move fastest through this process are the ones who treat diligence as preparation, not interrogation.
Sector alignment
You operate in or adjacent to streaming, media, broadcast, sports, gaming, digital entertainment, ad tech, or the technology that underpins them. This is where our advisory partner lives every day, and it is where the capital we open doors to is actively looking to deploy.
If most of these describe your business today, register your interest and let the conversation start. If only some do, register anyway. The advisory read you get in step two is worth having regardless, and the businesses that are not ready now often are the ones that move fastest once they know exactly what to fix.
Three steps between here and the room
No upfront fees. No long contracts. No commitment until both sides see a genuine fit. The process is designed to be low friction for you and high signal for everyone involved.
STEP 01
Tell us where you are
A short, confidential conversation with the OTTRED team about the business, where you are taking it, and what kind of capital or partnership would actually move the needle. This is not a sales call. It is a scoping conversation to understand whether there is a genuine fit before anyone commits time to the process.
STEP 02
Get a proper read
The advisory team looks at your business the way an investor would, and tells you straight what they see. Where the value sits, where the risk sits, what a buyer would pay for and what they would discount. If you are not ready, they will say so. If you are, they will tell you how to be readier. Either way, you leave the conversation with a clearer picture than you walked in with.
STEP 03
Get in the room
Where there is a genuine fit, you are introduced to funding sources who move in this sector every day. Not a list of names. Not an introduction that quietly goes cold. Real conversations with real capital, facilitated by people who know what a good match looks like because they see it from both sides of the table.
How To Get Started
This is open to anyone building a business in streaming, media or technology. You do not need to be an OTTRED member to register your interest. Tell us honestly where the business is, and we will match you to the right conversation rather than the nearest one.
Already an OTTRED member? You can also register your interest directly in the OTTRED app or speak to the team. Either way, the process starts with the same short conversation.
REGISTER YOUR INTERESTIF NOTHING CHANGES,
THEN NOTHING CHANGES
Introduction Terms
RedHolt FZCO ("RedHolt") and OTTRED. These are the terms shown, and agreed to, on the registration form.
By submitting the registration form you confirm that you have read and agree to the following terms governing introductions made on your behalf.
RedHolt, operating through the OTTRED community, will use reasonable endeavours to connect you with relevant funding sources, investors and advisory contacts where a genuine fit is identified. Any introductions made are at RedHolt's discretion and do not constitute a guarantee of funding or a binding commitment from any third party.
In consideration of introductions made by RedHolt or OTTRED that result in a successful funding event, including but not limited to a completed equity investment, strategic investment, M&A transaction, or joint venture agreement, you agree to pay RedHolt a success fee of three percent (3%) of the total capital raised or transaction value arising directly or indirectly from such introduction.
This fee is payable within 30 days of the funding event completing. RedHolt reserves the right to invoice for this fee upon completion of any such transaction.
All information submitted through the registration form will be treated as confidential and will not be shared beyond the OTTRED and advisory partner teams without your prior consent.
By ticking the box and submitting the registration form, you confirm your agreement to these terms.