NOW ON THE GROUND
OTTRED x RedHolt
North America
The world's most connected streaming and media ecosystem is now on the ground in North America. RedHolt's exclusive North American operation is run by Jonathan French, operating across the United States and Canada from Austin, Texas.
Jonathan French
Managing Director, North America
Jonathan French
Austin, Texas · United States & Canada
My career spans 25 years at the leading edge of streaming, OTT, mobile entertainment, television and digital video distribution. I began as part of the founding management team at Cellcast in London and Hong Kong, building an interactive television business from startup to a publicly listed company.
I have since held senior commercial and operating roles across mobile technology, connected TV, influencer marketing and FAST, building and distributing streaming channel portfolios for TV4 Entertainment and Alchimie across platforms including Hulu, Amazon Prime Video, Roku, Samsung TV Plus, Tubi and Xumo.
Most recently, as SVP of Global Business Development and Sales at MuxIP in Los Angeles, I focused on next generation FAST, AVOD and hybrid satellite streaming distribution, including a landmark partnership with Eutelsat spanning Europe, the Middle East and North Africa.
"I joined OTTRED because the community is the most credible and senior gathering of streaming and media professionals I have encountered anywhere in the world, and I am bringing it properly to North America."
Coverage
United States & Canada, from a base in Austin, Texas, with direct relationships across Los Angeles, New York, Toronto and the wider North American streaming corridor.
Focus
Streaming, OTT, broadcast, media technology, digital entertainment and sports media, from director level to C suite.
Two organisations.
One North American operation.
What OTTRED Is
OTTRED is the community arm of RedHolt. It is a first of its kind global professional community for OTT, streaming and digital media leaders, developed and owned by RedHolt. 2,200 verified senior members. 91 countries. 1,200 companies represented globally, including Netflix, Amazon Prime Video, Google, Disney, Warner Bros. Discovery and Comcast. OTTRED is not a directory and it is not a platform for pitching. It is a peer community where the conversations that shape the industry happen before they make the trade press.
What RedHolt Does
RedHolt is the entity. It is the specialist executive search firm operating exclusively within streaming, media and digital entertainment, and the company that built and owns the OTTRED community. Every search, every placement and every client relationship sits within this space. That focus is why the companies that matter in this industry come to RedHolt when they need talent a generalist firm cannot find, and why candidates come to RedHolt when their next move deserves more than a job board. As the exclusive RedHolt brand licence holder across the United States and Canada, Jonathan brings that specialist search capability directly into the North American market.
Four steps. Zero friction.
The OTTRED Local Alliance is a faster way for media businesses to enter new markets. Instead of the slow route, hiring a local team, building distribution, months or years of trial and error, Jonathan mobilises the right people from the OTTRED network into an alliance built around your exact goal, activated immediately, and dissolved when the objective is met.
Brief Jonathan
Tell him the market and the objective. Whether you are testing demand, finding buyers, opening specific doors, or hiring senior talent, the conversation starts with your exact goal, not a generic pitch.
We Mobilise
Jonathan convenes the right people from the OTTRED network across the United States and Canada, the operators, the decision makers, and the relationships already on the ground, into an alliance built around your brief.
You Move On Day One
The alliance is operational from day one. No setup costs, no cold starts, no months of trial and error. You walk into rooms that are already prepared by people who already hold the relationships.
We Dissolve When Done
Each alliance is assembled for a single brief and dissolved when the objective is met. No permanent overhead, no long contracts, no retainer. You engage for the outcome, not for the relationship.
Four ways to engage.
Whether you are a senior professional looking to join the community, a company looking for talent, a business looking to enter a market, or a brand looking to reach the industry, there is a clear way in.
Join OTTRED North America
If you are a senior streaming or media professional and are not yet part of the community, that changes today. Download the app at ottred.com or reach out to Jonathan directly. The North American room is already open and growing.
Brief a Search
If you are building a team in streaming, media or digital entertainment and need senior talent that is genuinely hard to find, Jonathan welcomes a focused conversation. RedHolt works exclusively in this space and the North American mandate pipeline is open.
Build an Alliance
If you want to enter or expand in a North American market without committing to a full local team first, Jonathan mobilises the right people from the OTTRED network around your exact objective, operational from day one.
Brand Partnerships
If you are a technology company, platform or brand looking to reach senior streaming and media decision makers across the US and Canada, a brand partnership with OTTRED puts you in front of the most credible, senior audience in the industry, through marketing support, events, roundtables and market entry programmes.
The questions companies
ask us.
Whether you are entering a market, hiring senior talent, or looking to reach the industry through a brand partnership, these are the questions we hear most often, and exactly how Jonathan and the OTTRED network answer each one.
How do we enter a North American market without committing to a full local team before we know it works?
HOW WE ANSWER IT
You do not hire first and hope. Jonathan mobilises an alliance of people who already live in the market, tests the real opportunity with them, and you only commit permanent headcount once the demand is proven. The alliance carries the risk, not your balance sheet.
We keep sending people on planes and getting nowhere. How is this different?
HOW WE ANSWER IT
Plane trips fail because they are cold. The OTTRED network is already warm. The people in your alliance know the players, hold the relationships, and can open the specific doors you need before you ever book a flight. You walk into rooms that are already prepared.
How do we know if there is genuine demand for our product in North America before we invest?
HOW WE ANSWER IT
We test it. With operators on the ground who can read the real signal, not a desk research report. You get a clear, honest read on whether buyers exist, what they will pay, and where the friction is, before you commit capital.
How fast can an alliance actually be operational?
HOW WE ANSWER IT
Day one. Because the network already exists, there is no setup phase, no recruitment lag, no months of trial and error. From the moment we agree the brief, the right people are already in place.
We need senior streaming talent in the US and Canada and our usual firms cannot find it. How does RedHolt's search work here?
HOW WE ANSWER IT
RedHolt works exclusively in streaming, media and digital entertainment, so every search sits inside the industry, not alongside it. Jonathan runs the North American mandate pipeline directly, drawing on the OTTRED community to reach senior people who are not on job boards and not actively looking. You get a focused shortlist, not a pile of CVs.
What kind of roles does RedHolt place in North America?
HOW WE ANSWER IT
Senior and executive seats across streaming, OTT, broadcast, media technology, digital entertainment and sports media. Commercial, product, engineering, content, operations and leadership roles, permanent and contract, from director level up to C suite.
I am a candidate, not a company. Can Jonathan help me find my next role?
HOW WE ANSWER IT
Yes. If you are a senior streaming or media professional in the US or Canada, the first step is joining OTTRED. From there, Jonathan keeps a close read on the mandate pipeline and will have an honest conversation with you about the market, your positioning, and the roles that are genuinely the right fit, before you move.
We are a technology brand that wants to reach senior streaming decision makers in North America. What does a brand partnership look like?
HOW WE ANSWER IT
A brand partnership puts you in front of the most credible, senior audience in the industry, the OTTRED community across the United States and Canada, and the wider 2,200 member global community. That can take the form of marketing support, sponsored intelligence, event and roundtable partnerships, and market entry programmes. It is access through trust, not access through ad spend.
Can OTTRED support our event or roundtable in the US market?
HOW WE ANSWER IT
Yes. Jonathan can convene the right senior audience around your event, roundtable or dinner, handle the invitations and the room, and make sure the conversation is the right one. You bring the content and the objective, we bring the people who need to be in the room.
We are entering the US market and need marketing support. How does that work?
HOW WE ANSWER IT
Jonathan will shape a programme around your entry, from market positioning and messaging to the introductions and channels that actually move the needle with senior buyers. It is marketing support built on real relationships, not a generic campaign, and it is measured against the doors it opens, not the impressions it generates.
LET'S BUILD SOMETHING TOGETHER
Jonathan is the first conversation.
Whether you want to join the community, find senior talent, mobilise an alliance, or explore a brand partnership across the United States and Canada, start here.
Or Join The Community
www.ottred.com