REACH WITHOUT THE WAIT
Enter Any Market.
Move On Day One.
OTTRED Local Alliance is a faster way for media businesses to enter new markets. Instead of the slow route, hiring a local team, building distribution, months or years of trial and error, we mobilise the right people from our 90+ country network into an alliance built around your exact goal.
Whether that is understanding a market, finding buyers, testing demand, or opening specific doors, your alliance is assembled for a single brief, activated immediately, and dissolved when the objective is met. No permanent overhead. No long contracts. Just the right people in the right rooms.
90+
Countries
2,000+
Members
Day 1
Operational
Now On The Ground
OTTRED x REDHOLT
North America
The world's most connected streaming and media ecosystem is now on the ground in North America. RedHolt's exclusive North American operation is run by Jonathan French, operating across the United States and Canada from Austin, Texas.
Who I Am
Jonathan French
Austin, Texas
My career spans 25 years at the leading edge of streaming, OTT, mobile entertainment, television and digital video distribution. I began as part of the founding management team at Cellcast in London and Hong Kong, building an interactive television business from startup to a publicly listed company.
I have since held senior commercial and operating roles across mobile technology, connected TV, influencer marketing and FAST, building and distributing streaming channel portfolios for TV4 Entertainment and Alchimie across platforms including Hulu, Amazon Prime Video, Roku, Samsung TV Plus, Tubi and Xumo.
Most recently, as SVP of Global Business Development and Sales at MuxIP in Los Angeles, I focused on next-generation FAST, AVOD and hybrid satellite-streaming distribution, including a landmark partnership with Eutelsat spanning Europe, the Middle East and North Africa.
"I joined OTTRED because the community is the most credible and senior gathering of streaming and media professionals I have encountered anywhere in the world and I am bringing it properly to North America."
What OTTRED Is
OTTRED is a first-of-its-kind global professional community for OTT, streaming and digital media leaders. 2,200 verified senior members. 91 countries. 1,200 companies represented globally, including Netflix, Amazon Prime Video, Google, Disney, Warner Bros. Discovery and Comcast. In North America alone, 194 members across the United States and Canada are already in the room. OTTRED is not a directory and it is not a platform for pitching. It is a peer community where the conversations that shape the industry happen before they make the trade press.
What RedHolt Does
RedHolt is the specialist executive search firm operating exclusively within streaming, media and digital entertainment. Every search, every placement and every client relationship sits within this space. That focus is why the companies that matter in this industry come to RedHolt when they need talent a generalist firm cannot find, and why candidates come to RedHolt when their next move deserves more than a job board. As the exclusive RedHolt brand licence holder across the United States and Canada, Jonathan brings that specialist search capability directly into the North American market.
How To Engage
Three ways to work with Jonathan
Join OTTRED North America
If you are a senior streaming or media professional and are not yet part of the community, that changes today. Download the app at ottred.com or reach out directly.
Brief a search
If you are building a team in streaming, media or digital entertainment and need senior talent that is genuinely hard to find, Jonathan welcomes a focused conversation. RedHolt works exclusively in this space and the North American mandate pipeline is open.
Build an alliance
If you represent a technology company, platform or brand looking to reach senior streaming and media decision-makers across the US and Canada through a credible, trusted community partnership, let us talk about what that looks like.
Let's Build Something Together
Whether you are looking to join the community, find senior talent, or explore what a partnership looks like in North America, Jonathan is the first conversation.
A consultancy offering,
delivered globally.
There are thousands of media businesses around the world trying to crack new markets. Most go the slow route: hire a local team, build a distribution network, send people on planes, and hope something sticks. Months. Sometimes years.
OTTRED Local Alliance is a faster way in. We already have thousands of members on the ground in over 90 countries. When you work with us, we mobilise the right people from that network into an alliance built around your goal.
Strategy. Implementation. Market entry.
THE MODEL
Each alliance is assembled for a single brief, activated immediately, and dissolved when the objective is met. No permanent overhead. No long contracts. Just the right people in the right rooms.
1
Brief
90+
Countries
0
Cold Starts
Understand A Market
We convene a panel of local experts who tell you how the market actually works, not how a slide deck says it does. Real operators, real relationships, real signal.
Find Buyers
Your alliance already knows the players. We put you in rooms with the people who actually buy, decide, and influence, no cold starts, no wasted trips.
Test Demand
Before you commit capital, hire a team, or sign a lease, we test real demand on the ground with people who live there and can move on day one.
Open Specific Doors
Some markets run on relationships. We open the specific doors you need, regulators, distributors, platforms, partners, and stand alongside you inside them.
Launch & Land
When you are ready to go, the alliance is already in place. Strategy, implementation, and market entry, delivered globally and flexibly from day one.
Local Penetration
Reach and penetration without the wait. The network is already on the ground in over 90 countries, mobilised around your single brief, dissolved when you are done.
Four steps. Zero friction.
From brief to mobilised to moving, the whole model is designed around speed and precision. You bring the objective. We bring the network.
Brief Us
Tell us the market and objective. Whether you are testing demand, finding buyers, or opening specific doors, we start with your exact goal.
We Mobilise
We convene local experts and real relationships from our 90+ country network into an alliance built around your brief.
You Move On Day One
The alliance is operational from day one. No setup costs, no cold starts, no months of trial and error.
We Dissolve When Done
Each alliance is assembled for a single brief and dissolved when the objective is met. No permanent overhead, no long contracts, no retainer. You engage for the outcome, not for the relationship.
The questions companies
struggle with.
These are the questions media businesses ask themselves when they look at a new market, and rarely answer well alone. Here is how OTTRED Local Alliance answers each one.
How do we enter a new market without committing to a full local team before we know it works?
HOW WE ANSWER IT
You do not hire first and hope. We mobilise an alliance of people who already live in the market, test the real opportunity with them, and only commit permanent headcount once the demand is proven. The alliance carries the risk, not your balance sheet.
We keep sending people on planes and getting nowhere. How is this different?
HOW WE ANSWER IT
Plane trips fail because they are cold. Our network is already warm. The people in your alliance know the players, have the relationships, and can open the specific doors you need before you ever book a flight. You walk into rooms that are already prepared.
How do we know if there is genuine demand for our product before we invest?
HOW WE ANSWER IT
We test it. With operators on the ground who can read the real signal, not a desk-research report. You get a clear, honest read on whether buyers exist, what they will pay, and where the friction is, before you commit capital.
We need local relationships with regulators, distributors, and platforms. Can you open those doors?
HOW WE ANSWER IT
Yes. That is the core of the model. Your alliance is built from people who already hold those relationships. We do not introduce you to a directory, we walk into the room with you.
We do not want a permanent consultancy engagement or a long contract. How flexible is this?
HOW WE ANSWER IT
Each alliance is assembled for a single brief and dissolved when the objective is met. No permanent overhead. No long contracts. You engage for the outcome, not for a retainer.
How fast can an alliance actually be operational?
HOW WE ANSWER IT
Day one. Because the network already exists, there is no setup phase, no recruitment lag, no months of trial and error. From the moment we agree the brief, the right people are already in place.
THE INNER CIRCLE
M&A
OTTRED
BY REDHOLT
RedHolt and OTTRED bring deep experience in media and streaming M&A. Our community includes both buyers and sellers across the sector, and we take on engagements from companies looking to buy, sell, or secure investment, drawing on our networks and contacts across streaming, media and media tech.
We approach every transaction with discretion and patience, brokering introductions that would not otherwise happen and guiding them through to close. Because we know the people and the businesses before the deal exists, we are often involved earlier than a traditional adviser, shaping the opportunity, not just executing it.
Discretion · Patience · Early Involvement · Through To Close
START THE CONVERSATION
Mobilise an alliance.
Tell us the market and the objective. Chris will personally pick up the conversation and shape the right alliance around your brief. No setup costs. No cold starts.